GreatAmerica and HTG Peer Groups Announce Sponsorship Agreement
June 2010
Channelpro
The alliance will enable GreatAmerica to educate solution providers on financing options available to them.
GreatAmerica Leasing Corporation of Cedar Rapids, Iowa, announced today that it has entered into a sponsorship agreement with HTG Peer Groups. HTG is a peer organization based in Harlan, Iowa, comprised of 240 IT solution providers representing the U.S. and international markets. This relationship as a sponsoring vendor of HTG Peer Groups will enable GreatAmerica to educate technology solution providers on options available to integrate financing programs into their approach to market.
“Partnering with HTG gives us the opportunity to learn more about the IT solution provider channel and gain a better understanding of their needs,” says Marty Klees, senior vice president and general manager, communications and data group, GreatAmerica. “A clear understanding of those needs influences the types of products and services we create for our customers to be even more successful. This keeps us on the leading edge of changes and trends.”
Arlin Sorensen, CEO and founder of HTG Peer Groups, says that HTG is excited to be forging a new relationship with GreatAmerica. “Financing is often a blocker for our members in implementing solutions for their clients. The opportunity to work closely with the team at GreatAmerica will enable our members to provide stronger solutions and a win for everyone involved. We appreciate the forward thinking and creative approach that GreatAmerica takes to the marketplace, and we look forward to great things in the coming months.”
The GreatAmerica business model places the IT solution provider at its center and is based on learning the challenges and opportunities faced by its channel partners. It identifies opportunities such as the creation of lifecycle financing tools that are more aligned with the way IT solution providers go to market and sell.
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