HTG Peer Groups Blog
The HTG peer group experience is a unique forum for technology industry resellers who are serious about implementing a model for success in their own businesses through sharing and collaboration of best practices.
A Flurry of Marketing Opportunity
Another place to check if you are a Microsoft SBSC is www.mspartnerdirect.com and add promotion code SBSC to claim your $1000 in market development funds (or use the money for reimbursment of other marketing efforts - see www.mspartnerdirect.com/sbsc for more). More money set aside for us as Microsoft partners to use in driving business. This leverages Microsoft's Ready To Go campaigns which include Microsoft-focused events, services, templates, case studies, and newsletters, and are designed to help VARs devote the bulk of their time to business oriented activities.
Also expand the leverage by working with your local engagement team (LET) field person. If you don't know who it is, you can find out at http://www.microsoft.com/smallbusiness/local/partner/connect.aspx and get the relationship started.
Some good news for partners. But it only matters if you actually take advantage of it. Don't mess around - money is still not growing on trees and while there is some in the bucket today, get out there and start putting it to work driving your company. Nothing happens without some work, but good things can if you leverage the investments available and add a few bucks of your own and some elbow grease. Don't miss the boat!
Arlin Sorensen serves as the CEO and Founder of the Heartland Companies which includes HTG Peer Groups. When he is not traveling to speak and consult, Arlin is home on his farm in Iowa with his wife Nancy. He is a proud “Pop” to four precocious grandchildren who serve as daily reminders of why he is intentionally living to leave a strong legacy of faith and integrity. He loves making a difference in the lives and companies of small to mid-market business owners. You can reach him at firstname.lastname@example.org or on Twitter @asorensen