HTG Peer Groups Blog
The HTG peer group experience is a unique forum for technology industry resellers who are serious about implementing a model for success in their own businesses through sharing and collaboration of best practices.
Time To Toot Your Horn
There are a number of award application opportunities open right now. Company awards are an excellent way to celebrate business achievement and shine a spotlight on your business. Try it and you might discover some of the bottom line benefits and the power of industry and local awards. This is often an overlooked tool in your marketing toolbox.
Marketing consists of many techniques and channels from advertising and direct response to radio and trade shows, but you can take your small business to new levels by entering your company for awards. The trick is they don’t just happen. You have to apply, submit an entry or nominate yourself. Awards are not just for big companies.
At all levels, businesses have the opportunity to compete for awards, but if you don’t take the time, they probably won’t happen. Usually the application process involves completing an application, a brief essay and a description of your business. Some might require financials. The good news is that once you apply for one it will get easier from there so just do it!
Below are some sources for awards:
• Industry publications (MSPmentor, Channel Insider, Everything Channel, Business Solutions Magazine, ChannelPro Magazine)
• Industry associations (VTN, Varnex, CompTIA, ASCII.....)
• Vendors and suppliers(industry and local)
• Local organizations and publications (business journals, associations, clients)
So you think you’ll never win. Again, if you don’t enter then you won’t. You can't win if you don't play as the saying goes. Entering corporate awards and contests as a marketing strategy is an untapped area by most small businesses. With limited entries, your odds of winning improve. Even if you don't win, a nomination can bring many rewards within your company walls itself.
We applied, now what do we do? Share the news within your organization. This is a great morale building tool for your team. Tell them what they did to help your organization apply for that award. Put out a press release and share it locally as well as within your industry. Put the word out via your social networking outlets such as Facebook, Twitter and Linkedin. Post a press release and the application to your website. Talk about the good things you are doing. Good news like this will get noticed by vendors, distributors, associations, clients, prospects, media, employees and future employees. Tell everyone!
That being said, there are three current opportunities available for application:
1. Channelnomics – deadline December 15. http://channelnomics.com/2011-2012-channel-influencers/
2. MSP Mentor 100 – deadline December 23. http://www.surveymonkey.com/s/VYPGMFW
3. CRN 2012 Tech Elite 250 – deadline November 30. https://web2.kinesissurvey.com/everything/html.pro?ID=254&;tp=crn
You can't win if you don't apply. Take a little time - tell your story - and use it to market your company. The application process is worth the time you spend if you use it well!
Arlin Sorensen serves as the CEO and Founder of the Heartland Companies which includes HTG Peer Groups. When he is not traveling to speak and consult, Arlin is home on his farm in Iowa with his wife Nancy. He is a proud “Pop” to four precocious grandchildren who serve as daily reminders of why he is intentionally living to leave a strong legacy of faith and integrity. He loves making a difference in the lives and companies of small to mid-market business owners. You can reach him at firstname.lastname@example.org or on Twitter @asorensen