HTG Peer Groups Blog
The HTG peer group experience is a unique forum for technology industry resellers who are serious about implementing a model for success in their own businesses through sharing and collaboration of best practices.
Some Misconceptions about Microsoft's MPN
Unfortunately I have been watching with some amazement the reaction, or lack there of, to the new Microsoft MPN partner program. I wrote about this back in August and encouraged partners to begin planning and putting their strategy in place. It seems many have ignored or failed to take any action, and now as we move into the key season of partner renewals, there is panic and frustration that partners are not ready for the transition. This program has definitely raised the bar - but that is not news either. In fact, it has been the plan and came at the request of partners from around the world. This has been in planning stages for some time, and was covered in my blog post back in April as well as dozens of communications from Redmond as well.
The landscape has changed and it is time for true Microsoft partners to jump on board and embrace MPN. Diane Golshan wrote a great blog post last week addressing some of the key misconceptions. Putting things off is not the right answer. Just living under the grandfathering of benefits is not the same thing as embracing the program and putting your strategic plan in place and becoming fully engaged with MPN. Take a read of Diane's post - check out some of Eric Ligman's posts as well. This transition is a change - none of us like change - but it is the future and we need to get on board - embrace it and take advantage of the differentiation that all of us desire. Don't miss the boat on this important opportunity. Spend some time - leverage the resources available - and put your company in a place that will be different than most of your competitors who are just sitting back and waiting. We don't see a lot of chances like this in the channel to really be different. My advice is to get after it and do it quickly.
Arlin Sorensen serves as the CEO and Founder of the Heartland Companies which includes HTG Peer Groups. When he is not traveling to speak and consult, Arlin is home on his farm in Iowa with his wife Nancy. He is a proud “Pop” to four precocious grandchildren who serve as daily reminders of why he is intentionally living to leave a strong legacy of faith and integrity. He loves making a difference in the lives and companies of small to mid-market business owners. You can reach him at firstname.lastname@example.org or on Twitter @asorensen