HTG Peer Groups Blog
The HTG peer group experience is a unique forum for technology industry resellers who are serious about implementing a model for success in their own businesses through sharing and collaboration of best practices.
Are You a Twitterer?
It took me quite a while to succumb to the whole idea of blogging, but that has actually been pretty effective as a communication tool. Twitter allows us to set up blogs to feed into it so that will be the primary use. There will likely be some use particularly at our quarterly events when we are trying to get the word out quickly. I am no expert, but it does have some potential and we are beginning to work with it as a tool for HTG.
Stuart has also started our process of creating an HTG blog site - www.htgblogs.com - which will be a central repository for HTG specific information. This peer power blog often addresses HTG, but it is not completely dedicated to that - more of an IT SMB industry focus. So some of the things I write here, or that others write on their blogs will be posted to the HTGBlogs.com site as well.
It also will be a source for the public relations and media coverage that Stuart will drive. We have started to be more proactive in that area, with recent coverage around our Ingram partnership and some great work by Storagecraft around their sponsorship of HTG. We want to replicate that for all our relationships. And we want to highlight things that our members do as they tell the HTG story, so if you have an article published, a local newpaper clipping, or anything that we can share, we want to highlight that and help get the word out about what our HTG members are up to. We have the greatest people in this industry involved in HTG, from members, to vendors, to industry resources and distributors. And we want to let people know all about you and your success and partnership with HTG.
So I hope you continue to learn about the social networking tools that are out there. They can be effective ways to connect and communicate. I am still trying to grasp the business applications, which I know there are some of, and we will be working to educate you about those as we move through 2009 together. For now, just start learning and checking things out!
Arlin Sorensen serves as the CEO and Founder of the Heartland Companies which includes HTG Peer Groups. When he is not traveling to speak and consult, Arlin is home on his farm in Iowa with his wife Nancy. He is a proud “Pop” to four precocious grandchildren who serve as daily reminders of why he is intentionally living to leave a strong legacy of faith and integrity. He loves making a difference in the lives and companies of small to mid-market business owners. You can reach him at email@example.com or on Twitter @asorensen