About Arlin Sorensen

Arlin Sorensen serves as the CEO and Founder of the Heartland Companies which includes HTG Peer Groups. When he is not traveling to speak and consult, Arlin is home on his farm in Iowa with his wife Nancy. He is a proud “Pop” to four precocious grandchildren who serve as daily reminders of why he is intentionally living to leave a strong legacy of faith and integrity. He loves making a difference in the lives and companies of small to mid-market business owners.

The Wheels on the Bus: Navigating Change (part 2)

In my first post in this series on navigating change, I shared the history of the business model transformations that the IT industry has seen over the past few decades.   I predicted that our ever evolving industry will continue to change but will do so faster and faster. While we have encountered change before and [...]

January 3rd, 2017|Peer Power Blog|0 Comments

The Wheels on the Bus: Navigating Change (part 1)

It’s that time of the year when we pull out the crystal ball and look forward.  2016 is pretty well in the books.  For the most part, outside of certain industries, it has been a good business year.  There were some outliers like oil and gas, and agriculture to name a couple of industries that [...]

December 29th, 2016|Peer Power Blog|0 Comments

Issues Along the Path to Growth

In the October edition of the HTG Way I introduced a three part blog series on Growth.  In the first post we explored four different types of companies and the owner mindset of each in regard to growth and value.  The second post examined four different types of growth and began to discuss how to intentionally [...]

October 21st, 2016|Peer Power Blog|0 Comments

Planning for Growth

In the October edition of the HTG Way I introduced a three part blog series on Growth.  In the first post we explored four different types of companies and the owner mindset of each in regard to growth and value. Now that you have determined what mindset you have around growth and value and identified which [...]

October 19th, 2016|Peer Power Blog|0 Comments

Four Types of Companies

In the October edition of the HTG Way I introduced this three part blog series on Growth.  In this first post we are going to explore four different types of companies and the owner mindset of each in regard to growth and value. The next post will cover the different types of growth.  And finally [...]

October 17th, 2016|Peer Power Blog|0 Comments

3 Key Steps to Prepare to Sell Your Company

The marketplace is buzzing with M&A activity.  Seems everyone is either a buyer or seller or both, depending on the day.  As I watch a number of these transactions, or attempted transactions take place, there are some common things that you need to think through so you are ready to negotiate well when that time [...]

September 15th, 2016|Peer Power Blog|0 Comments

Our Cornerstone: The Power of Legacy Thinking

The past five weeks have been a whirlwind of travel across continents and our own country. As I travel to all of these places I have the privilege of seeing people in the places where they live. Living in Iowa we see many houses made of wood. There are homes made of bricks or stucco or [...]

August 23rd, 2016|Peer Power Blog|0 Comments

Replenishment Cycle

One area that many entrepreneurs and leaders struggle with is making time to replenish themselves.  They have always used brute force to press on, with little or no focus on self-care and replenishment. After all, you don’t get things done while you’re sitting on the sideline taking a break.  Right?  It is working hard and [...]

July 27th, 2016|Peer Power Blog|0 Comments

The Importance of Vendor Relationships

I am blessed in my role to have observed hundreds of MSP’s over the past 30 years, along with my own 27 year stint leading HTS to become an 18M+ company. Over that time I observed and experienced 5 key barriers to growth that I want to briefly tell you about, focusing on the fifth [...]

July 8th, 2016|Peer Power Blog|0 Comments

Considering an Exit Strategy: A Business Legacy Conversation

We’ve been reviewing some of the information around business valuation and legacy. Part of that includes evaluating how you begin planning for your exit from the business.  It will happen someday. This is one of those key areas that has to be thought of from a legacy mindset.  To exit a business well requires significant [...]

June 3rd, 2016|Peer Power Blog|0 Comments